In December 2015, Newell Rubbermaid acquired Jarden Corporation. would go their own way, but the two brands would join together again under the Pure Fishing banner, only again to be sold to the Jarden Corporation in April 2007. of France, and in 1980, ABU acquired the New Jersey based Garcia Tackle Company, and changed their name to Abu Garcia. The Garcia Tackle Company of 1979-1980 was a short-lived partnership between ABU and Mitchell S.A. Garcia was already involved in the importing, marketing and distributing of the Mitchell 300 spinning reel from France since 1947. The Garcia Corporation started importing and marketing ABU's many reels in the 1950s, including the famous Ambassadeur reels. The leading outdoor sports participant distributing and manufacturing firm Garcia Corporation (1947-1978) was the largest fishing tackle company of its time, formerly known under the earlier name Charles Garcia & Company, New York City. However, the founder's son, Göte Borgström, a fishing enthusiast, soon redirected its focus towards fishing reels during World War II, when demand for those products diminished. The company, founded in 1921, originally manufactured watches, telephone timers and taximeters. Photo taken from the north.ĪB Urfabriken began at a factory located near the Mörrum River, in Blekinge, Sweden. But that was my only beef with the reel.The factory in Svängsta where there still is production. I have smaller hands and prefer using a LH reel, I find the clicker to be in a bad place. Casts smooth withh a smooth drag, helped me pull in a 15lb king salmon while drift fishing. I give the reel a five star.Ĭomments: my first round reel. It is a great, cheap saltwater reel that I would recommend. It can handle a lot of line and very dependable. The brass gears stayed together and I have caught many fish on this reel with no problem.Ĭomments: One of the best saltwater reels I've ever used and very smooth. Took it home and clean it put some grease in it. And the price is ridiculous.Ĭomments: Bought this reel I own a numerous amount of Abu reels love them all except this one bought it came home spooled it up with 17 lb mono for lake trout and it is falling apart drag doesn't work etc would not recommend this reel spend a little extra money buy an ambassadeur sx I own three of those reels all hold up really wellĬomments: I was fishing the rock river and my friend snagged a rod with this reel on it. I can't seriously believe abu puts their name on this. Just stick to the swedish round reels and you shouldn't have any problems for a long time. Took apart and it is made with very cheap parts. In my opinion spend the extra money for a better reel.Ĭomments: Garbage. It didn't handle reeling in the baits, for it was a struggle to bring the bait in. Drag is very poor, even with a mono-backing the drag was still poor. I bought this real for throwing small bucktails for musky and pike. The Ambassadeur C3 and all other Swedish reels are excellent, though.Ĭomments: This reel sucks the drag is horrible really sticky broke off lots of big fish because the drag is to tight or to lose no in between.Ĭomments: Abu states that this reel is made for handling big fish and big fish. Those things are cheaper and better than this product. If money is a factor, you would honestly be better purchasing an older Ambassadeur 5000 (the red reel) from the 1970's and putting a better hand on it. That being said, this real is quite cheap. I use it for anything from steelhead, salmon, and hopefully some ling cod and rock bass this next spring and summer.Ĭomments: I love the Ambassadeur series, and basically everything Abu Garcia makes. It is more of my plunking reel (Bottom Bouncing) I have used it for drift fishing but it has a slow gear ratio so it's not very good for that. Comments: This reel is one I use for steelhead and king salmon.
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